About Us

WELCOME TO General Ceramics

Established in 1978, General Ceramics is one of the leading sanitary ware manufacturers in the region. With a strong presence in local, regional, and international markets, we are committed to delivering high-quality products and innovative solutions for government, commercial, and residential projects throughout the UAE.

Riviera- WC Back to Wall 02

A Pioneer

General Ceramics, a pioneer manufacturer in the Gulf region, was established in 1978 and ceremonially inaugurated by His Highness Sheikh Sultan Bin Mohamed Al Qasimi. The company was founded to serve the local market and meet the growing demand for high-quality sanitary ware and acrylic products.

History

The first bathroom suite produced by General Ceramics marked the beginning of a long journey of innovation and growth. Since then, the company has expanded its portfolio to include a wide range of sanitary ware products and bathroom solutions.

Our product range includes ceramic bathroom suites, special needs suites, child care suites, countertops, under-counter wash basins, wall-mounted wash basins, WCs, fire clay sinks, bathroom accessories, and acrylic bathtubs. This versatile selection enables customers to create distinctive and harmonious bathroom environments tailored to their individual preferences.

Healthcare-Grade Hygiene

Antibacterial Glaze Certificate

Our advanced antibacterial glaze technology is independently tested and certified to achieve over 99.99% antibacterial effectiveness, providing superior hygiene and long-lasting surface protection. Ideal for hospitals, clinics, healthcare facilities, schools, shopping malls, and other high-traffic environments where cleanliness and safety are essential.

Quality

Quality Management System

General Ceramics has been assessed by AFNOR Certification – France, and the Quality Management System has been certified to comply with 

ISO 9001 : 2015 requirements.

Standard Specifications

The SPM Discovery & Vision Experience is where we align stakeholders, calibrate visions, and carve out a development roadmap that doesn’t just aim for success—it aims for astonishment. We dodge risks and make informed decisions for success.

Sanitaryware’s  is basically an engineered piece of Vitreous China & F.F.C., designed for safe, clean and efficient hygienic products

The technical aspects of a sanitary ware piece, which is crucial to its quality are generally specified as follows:

Product Specifications

The SPM Discovery & Vision Experience is where we align stakeholders, calibrate visions, and carve out a development roadmap that doesn’t just aim for success—it aims for astonishment. We dodge risks and make informed decisions for success.

General Ceramics products are in match with the international standards, 

The technical aspects of a sanitaryware’s piece, which is crucial to its quality are generally specified as follows:

Product Quality

The SPM Discovery & Vision Experience is where we align stakeholders, calibrate visions, and carve out a development roadmap that doesn’t just aim for success—it aims for astonishment. We dodge risks and make informed decisions for success.

Sanitary ware is basically an engineered piece of Vitreous China designed for safe, clean and efficient hygienic and ablution purposes. As such:

The technical aspects of a sanitary ware piece, which is crucial to its quality are generally specified as follows:

Durability Guarantee

The SPM Discovery & Vision Experience is where we align stakeholders, calibrate visions, and carve out a development roadmap that doesn’t just aim for success—it aims for astonishment. We dodge risks and make informed decisions for success.

General Ceramics guarantees its ceramic products for life time against manufacturing, mancrafts & function stability improper installations,wrong assemblies, accidents due to bad handling or transportation  are excluded.

The technical aspects of a sanitary ware piece, which is crucial to its quality are generally specified as follows:

Message from CEO

Welcome to our the General Ceramics website. As you may be aware, we have set about growing our beyond boundaries as we aspire to become one of the most highly rated and well respected ceramics company in UAE. We have listened to what our customers require and we are responding to that with consultative teamwork and positive approach to all our client relationships. At General Ceramics we believe that it’s not just what, but also how we do something that’s important. We want to offer our clients, shareholders, staff and suppliers something exciting and new, yet remain well connected to our worldwide partners and our regional focus in the Gulf.

Building bathroom

Discover the complete hnice collection of bathroom
products designed for your home.