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Message from CEO

Welcome to our the General Ceramics website. As you may be aware, we have set about growing our beyond boundaries as we aspire to become one of the most highly rated and well respected ceramics company in UAE. We have listened to what our customers require and we are responding to that with consultative teamwork and positive approach to all our client relationships.

At General Ceramics we believe that it’s not just what, but also how we do something that’s important. We want to offer our clients, shareholders, staff and suppliers something exciting and new, yet remain well connected to our worldwide partners and our regional focus in the Gulf.

Our clear business strategy is aligned to the economic reality of the region and is aimed at capturing growth to create value for all stakeholders. It is this commitment to excellence and innovation which has driven our success and achievements to date. This would not have been possible without , the dedication and loyalty of our employees, the support of our shareholders, the trust of our clients and the wisdom of our Board.

Responsibility remains an intrinsic part of General Ceramic’s development and sustainability. Although we have financial obligations to our shareholders, our obligations to the very community we rely upon for our success is equally as important. Not only is it what we believe in, but it is incorporated in our values. In order to be successful we must meet the needs of both this generation and the next.